VALARIE ANN
valarie is an Austin-based hairstylist and educator known for creating effortless, lived-in color that grows out beautifully and fits seamlessly into her clients’ lifestyles. Through her brand, Valarie Ann, she blends technical expertise with a thoughtful, customized approach to color, helping clients achieve hair that feels natural, modern, and low maintenance.
Beyond the chair, Valarie is passionate about education and mentoring stylists, sharing both technique and business knowledge to help others build confidence and success behind the chair.
all about VALARIE ANN
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This project was a personal branding shoot created for Valarie Ann, an Austin-based hairstylist and educator known for her effortless, lived-in color and thoughtful approach to hair. The shoot focused on capturing content that reflects both sides of Val’s brand — her professionalism behind the chair and her warm, approachable personality.
Through intentional styling, location choices, and visual storytelling, the shoot produced a collection of images and video content designed to support her website, social media platforms, and educational presence within the hair industry.
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Tools Used
Adobe Illustrator, Canva, CapCut, Lightroom or Photoshop, Instagram Edits, later.com, iPhone and camera content captureDeliverables Created
- Full brand refresh including updated visual identity direction
- Refined logo and brand elements for consistent use across platforms
- Branded photo and video shoot
- Branded content templates to maintain consistency and speed up posting
- website refresh to match new branding suite -
The goal of this project was to elevate Val’s personal brand and create visual content that reflects the depth of her work, expertise, and growing presence as both a stylist and educator.
This project focused on developing a cohesive brand presence that highlights her specialty in lived-in color while also supporting her role as a mentor within the industry. By creating content that feels polished, approachable, and authentic to Val, the brand is positioned to attract both ideal clients and stylists interested in learning from her.
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The strategy behind this project focused on building a brand presence that feels elevated, professional, and multi-dimensional — capturing the many layers of Val’s work and personality.
Creative direction centered around a clean, modern aesthetic that reflects her calm expertise behind the chair while still allowing space for warmth and personality to come through. The shoot balanced professional, education-focused imagery with lifestyle moments that show Val in her element.
This approach ensured that the content could support multiple aspects of her brand — client services, social media visibility, and educational opportunities within the hair industry.
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The end result was a refined and cohesive brand presence that highlights both Val’s professionalism and the many layers of her brand.
With a collection of elevated, versatile content, Val now has visual assets that support her website, social media platforms, and educational presence. The shoot created a consistent visual identity that reflects her expertise while allowing her personality and approachability to shine through.
The outcome is a polished, dynamic brand presence that positions Val for continued growth as both a stylist and educator.
The end result of the shoot was a fun, elevated, and polished brand presence that reflects both Val’s professionalism and the many layers that make her brand unique.