EVI RAE SALON
Evi Rae Salon is a full scope branding and social media project focused on building an elevated, recognizable salon identity. I created a complete branding kit and continue to support the brand through consistent social media content that reflects the salon’s style, services, and client experience.
all about EVI RAE
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Location: Heath, TX
What: a luxury salon specializing in color and extension services -
Tools Used
Adobe Illustrator, Canva, CapCut, Instagram tools, Lightroom or PhotoshopDeliverables Created
Full branding kit including brand direction and visual identity system
Logo suite and supporting brand marks
Color palette and typography styling
Branded assets and design elements for consistent marketing
Social media content creation including posts, stories, and reels
Ongoing content support to maintain a cohesive feed and brand presence
Branded templates for consistent posting and promotions -
The goal was to build a complete brand identity for Evi Rae Salon that felt elevated, recognizable, and aligned with the salon’s vibe and services. Along with branding, the focus was to support long term growth through consistent social media content that builds trust, attracts new clients, and strengthens the salon’s online presence.
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The creative direction for Evi Rae Salon was centered around creating a polished and modern brand that still feels approachable and client focused. I developed a branding system that could be used across every touchpoint, from digital marketing to in salon visuals, ensuring consistency and recognition. For social media, I continued the strategy by creating content that highlights services, stylist work, and salon personality while maintaining a cohesive visual style that feels current, clean, and elevated.
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Evi Rae Salon now has a full brand foundation supported by ongoing content that keeps the salon visible, consistent, and engaging online. With a cohesive branding kit and continued social media design support, the salon is able to show up professionally, strengthen brand recognition, and create a stronger connection with current and future clients.
Designed to highlight luxury hair services and premium products, Evi Rae’s content feels effortless but intentional — from curated reels to soft-toned product features. Every visual element is crafted to evoke trust, sophistication, and a sense of self-care. The brand speaks directly to modern women in their glow-up era: confident, warm, and always in touch with what’s next.