Alene & Co is an online luxury, naturally derived haircare and skincare brand focused on clean ingredients and elevated self care. The brand blends nature and luxury to create products that feel intentional, minimal, and premium while still staying rooted in wellness and authenticity.

Tools & Deliverables

For Alene & Co, I created both brand identity and content assets designed to support a high end, natural product experience.

Tools Used
Canva, Instagram Edits, Lightroom, iPhone camera content capture, Camera brand image capture

• Deliverables Created
  Brand photography for web and social

• B roll video content for reels and short form edits

• Post ready social media content
  New logo designs and refreshed brand marks

• Luxury label designs for haircare and skincare products

The goal for Alene & Co was to elevate the brand’s visual identity and product presentation while staying true to its naturally derived mission. The focus was to create a luxury look and feel that built trust, strengthened brand recognition, and made the products feel polished, premium, and ready for consistent marketing across platforms.

The creative direction centered around luxury minimalism with a natural foundation. I aimed to create a brand system that felt clean, refined, and modern while still communicating softness, wellness, and ingredient transparency. Through updated logos and label design, the product line became more cohesive and visually elevated. Through content capture and post ready assets, the brand gained consistent visuals that supported storytelling and conversion.

This project gave Alene & Co a refreshed, luxury visual identity that aligned with the quality of the products and strengthened its presence online. With new logos, cohesive labels, and curated photo and video content, the brand now has a consistent and premium look across product packaging and social media, making it easier to market confidently and stand out in the natural beauty space.