studio state pilates
I supported Studio State Pilates with end-to-end brand design, including a complete branding kit, logo suite, merch, murals and signage, website design, and social media content creation and management—building a cohesive identity that shows up confidently in every space.
all about sTATE PILATES
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State Pilates is a boutique Pilates studio based in Rockwall, Texas, offering a modern approach to movement through strength-focused, low-impact classes. Built for all levels, the studio blends intentional programming with a welcoming environment—creating an experience that feels both elevated and approachable.
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Tools Used:
Adobe Illustrator, Canva, Procreate, Instagram edits, Instagram + Meta tools, website builder (Squarespace)Deliverables Created:
Full branding kit + style direction
Logo suite (primary, secondary, icon marks)
Brand assets + patterns
Merchandise designs (apparel + studio goods)
Custom mural + in-studio signage design
Website design + layout direction
Social media content creation (posts, stories, reels)
Social media management + scheduling
Content templates + ongoing brand consistency
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To create a cohesive, recognizable brand identity for State Pilates that translated seamlessly from the studio space to the digital world. The goal was to build a look and feel that felt confident, modern, and elevated, while still remaining warm, community-driven, and approachable for new and returning clients.
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The creative direction focused on building a brand that felt strong and intentional, matching the studio’s energy and client experience. Every design choice from typography and color to layout and messaging was crafted to reflect a balance of strength + softness + bold, and premium + welcoming.
The strategy prioritized:
A consistent visual identity across all platforms
A recognizable logo suite that could flex across merch, signage, and digital use
Branded content systems for easy, repeatable social media design
In-studio design elements that felt immersive and aligned with the brand tone
A website experience that was streamlined, polished, and user-friendly
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This project resulted in a fully built-out brand system that strengthened State Pilates’ presence both in-studio and online. With a unified visual identity across branding, merch, signage, web, and social, the studio gained a more professional and recognizable look—supporting stronger brand awareness, consistent marketing, and a more elevated client experience from first impression to long-term loyalty.
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA STRATEGY
I approached State Pilates’ social content by inviting viewers into the behind the scenes process of building the studio, sharing construction updates, decorating moments, and training prep in a way that felt personal and interactive. Through playful trends and monthly Spotify playlist features, I helped create a sense of community and excitement leading up to launch.
APP CREATIVE DESIGN
APP CREATIVE DESIGN
I also supported State Pilates’ digital experience by designing key visual elements for their Mindbody app presence. This included the app loading screen, curated color palette, app logo design, and custom class artwork, helping ensure the brand felt cohesive, recognizable, and elevated across both in-studio and mobile touchpoints.
I would enthusiastically recommend Terminal 7 to anyone I know looking for help with socials/branding and ESPECIALLY anyone I know that’s just getting their business started up! She was the friend I needed in this process and such an amazing sounding board to run ideas by. She brings in so much energy and enthusiasm and has been so helpful in keeping things moving. She has also made the process so much more enjoyable in general and I cannot begin to thank her enough!
Holly Kaufmann,
Owner Studio State Pilates
