JORDAN JONES
Jordan Jones is a hairstylist, educator, and product developer with over 17 years in the industry, and her brand needed to reflect that level of expertise. I fully recreated and refined her visual identity, led multiple branded shoots, and continue to manage monthly Instagram and TikTok content through account styling, scheduling, and consistent brand driven storytelling.
all about JORDAN JONES
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Jordan Jones is a hairstylist, educator, and hair product developer with Arété under Simply Organic. With over 17 years of experience in the industry, she is known for her expertise, leadership, and influence in the hair space. Her brand blends high level education with bold personal style, positioning her as both a trusted professional and a standout creative voice.
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Tools Used
Adobe Illustrator, Canva, CapCut, Lightroom or Photoshop, Instagram Edits, later.com, iPhone and camera content captureDeliverables Created
- Full brand refresh including updated visual identity direction
- Refined logo and brand elements for consistent use across platforms
- Multiple branded photo and video shoots
- Monthly content creation for Instagram and TikTok
- Short form video editing for reels and TikTok
- Account styling including feed layout, highlights, and profile visuals
- Post scheduling and ongoing content management
- Branded content templates to maintain consistency and speed up posting -
The goal was to completely elevate and refine Jordan’s personal brand to match the level of her expertise and reputation in the industry. This project focused on building a cohesive, recognizable identity that supports her role as a stylist, educator, and product developer, while creating a consistent content system that strengthens visibility, engagement, and long term brand growth.
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The creative direction for Jordan’s brand was built around confidence, authority, and authenticity. Since she is a respected voice in the hair industry, the strategy prioritized positioning her as the face of the brand through high impact content, educational value, and strong storytelling. We focused on creating a look that feels elevated and intentional while still letting her personality lead. Through branded shoots, monthly content planning, and consistent account styling, her social platforms were designed to feel bold, professional, and unmistakably Jordan.
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Jordan now has a refined and cohesive brand presence that reflects her experience, credibility, and influence in the hair industry. With a refreshed visual identity, consistent content across Instagram and TikTok, and a structured system for posting and scheduling, her platforms are positioned for ongoing growth while supporting her education, product development, and professional opportunities.
I’ve worked with Jassie for about nine months now, and the experience has been truly transformative. I’ve worked with other people in this space before, and as a hair educator who focuses heavily on online education, I thought I already had strong branding and a solid presence. What Jassie helped me realize was that it wasn’t about changing my brand, it was about refining it and making it more me.
One of the biggest shifts she guided me through was learning how to translate who I am in real life into my online presence. That may sound small, but it has made an enormous difference. My social media has never looked better, and for the first time, it actually feels like a true reflection of my voice, my values, and my personality.
The results have been tangible. My clients compliment my videos and branding regularly, and I’ve felt a noticeable shift in how I show up as an educator. I feel more confident, more aligned, and more comfortable stepping into an authority role in my space.
Beyond the strategy, Jassie is simply wonderful to work with. She’s thoughtful, encouraging, and deeply intuitive about people and branding. She has a rare ability to see what’s already there and help you bring it forward in a clearer, more intentional way. I cannot recommend her highly enough.