SADDLEBOCK BREWERY
Saddlebock Brewery was my first legitimate branding project & it became a full-scale creative partnership where I helped shape the brand from the ground up. The goal was to create a visual identity & customer experience that felt welcoming, memorable, & community-driven, while supporting real business growth through consistent marketing & local buzz.
all about saddlebock
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Location: Springdale, AR
Role: Chief of Marketing Operations -
Tools: Canva, Photoshop, Procreate, CapCut
Deliverables: Logo design, color palette, mascot + character design, branded imagery, merch + cup designs, social media management, Squarespace website, in-house mural -
Build a brewery brand that felt like a “come as you are” space
warm, nighttime, family-friendly, colorful, and locally rooted. Where everyone felt like they belonged.
Think: Cheers, but modern, kitschy, and full of personality.
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To capture the heart of Saddlebock, I built the brand around a few key pillars:
Community-first energy: a safe space for all ages, locals, and visitors
Warm + inviting atmosphere: cozy nighttime tones with bold pops of color
Playful personality: a recognizable mascot and branded details that made the space feel alive
Consistency everywhere: from social posts to merch to in-person events
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Even with minimal marketing dollars, I helped create real momentum through strategic branding + community-driven marketing efforts, including:
Supporting record sales events
Driving word-of-mouth growth through a strong in-person brand experience
Helping obtain local news coverage through community buzz and visibility
“As a founder, I care about outcomes—and Jassie always delivered. Her work at Saddlebock Brewery significantly increased our traffic by pairing smart branding with consistent, engaging social content and seasonal events. She knows how to build attention and convert it into momentum.”
Wayne Pearson, Founder of Saddlebock Brewery