Alyssa is a professional hairstylist offering beauty services with a focus on creating a personalized, confidence boosting experience for every client. Her brand is built around modern hair artistry, strong client relationships, and a polished online presence that reflects her style and expertise.

Tools Used
Adobe Illustrator, Canva, CapCut, Instagram tools, and Lightroom.

Deliverables Created
- Custom logo design
- Branded social media templates for posts and stories
- Content creation including photo and video assets
- Social media management and scheduling
- Account styling including profile visuals, highlights, and overall feed direction
- Consistent branded graphics to support promotions, services, and client education

The goal was to create a cohesive and elevated brand presence for Alyssa that felt professional, recognizable, and aligned with her personality. The focus was to strengthen her online identity, support consistent posting, and create a content system that makes marketing her services easier and more effective.

The creative direction for Alyssa’s brand was built around a friendly, Alyssa forward approach that makes her personality the center of the content. We focused on creating a social presence that feels conversational and relatable through talking videos, fun challenges, and educational advice and tips that help build trust while keeping the audience entertained. Visually, we designed a look that feels young and elevated, using bright colors and a playful hand drawn logo style to create a brand that stands out, feels approachable, and stays memorable across every platform.

This project gave Alyssa a refreshed and consistent brand identity with a clear visual direction across her logo, templates, and social media presence. With branded content systems and ongoing content support, her account now feels more elevated, organized, and engaging, helping her show up confidently online and market her services with consistency.