dogma

DOGMA is a conceptual pet lifestyle brand designed to stand out in a saturated market. The goal was to create a brand that feels bold, modern, and personality-forward — targeting pet owners who see their dogs as part of their personal style. DOGMA’s identity is confident, fun, and elevated, capturing the brand promise: cool things for cooler dogs.

With a juicy color palette of punchy blue, electric lime, tangerine, blush pink, and creamy vanilla, DOGMA channels maximalist energy in a modern way. The branding leans into oversized typography, nostalgic textures, and curated lifestyle moments — all starring dogs that look cooler than we do.

The brand merges playful copy with elevated product aesthetics — think banana pudding dental wipes, lavender lemonade waterless shampoo, and shea butter paw balm wrapped in vibrant, attention-grabbing packaging. From martini toy plushes to tongue-in-cheek social posts ("It's giving SPAW day."), DOGMA blends internet-savvy irreverence with a curated, design-forward tone.

Teighla Norris

Urban Edge Salon